'Influence', the classic book on persuasion, explains the psychology of why people say 'yes' - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
AVALIAÇÕES LEITORES